The people who you’ll be working with.

Fearless leader, founder, director. Caleb wears many hats, usually backwards and sometimes beanies. After chasing the dream of being a rockstar, Caleb quickly realised he was better at promoting gigs and marketing the band then he was a bass player.

After studying marketing, his career started in digital agencies. Being thrown in the deep end Caleb picked up the skills he needed and an understanding of how agencies work. Though he was always frustrated at the over emphasis on the agencies own success vs their clients. What Caleb did love was being an account manager and getting to work with clients, aligning strategy with their goals. And taking them out for pub lunches.

In July 2020, Caleb decided that he was going to build the agency he believed all agencies should be. Few years on, happy clients, pub lunches and a touch of rock n roll he’s pretty proud of WD.

Madeline the first full time employee at WD kickin’ off her digital marketing career in October 2021. She’s grown to be an integral part of the business getting under the hood of all of our clients campaigns. When it comes to social ads, Shopify sites, strategy or a thorough knowledge of Melbourne’s tuna melt scene, Maddie is your gal.

When she’s not discussing ROAS and email flows Maddie’s jet-setting around the world, setting personal bests in the gym or passionately supporting the Dee’s. We’d love to think that landing her job at WD was the highlight of 2021, but the Dee’s did win the premiership that year. However unlike them she’s gotten better since.

Abhileen is the newest member of WD, joining in 2024. She brings over 3 years of experience from both in-house and agency-side roles. She had a unique first day she started in our Richmond office before the desks had been delivered.

Abhileen’s background in Masters in Marketing makes her the most highly educated member of the team. She connects the dots between the digital side of things and the bigger business picture, from strategy to execution.

In the office, Abhileen is the unofficial mediator between Caleb and Maddie. But when it comes to picking the music for Album Fridays, let’s just say she’s not exactly enthusiastic!

When Abhileen’s not geeking out on marketing, you’ll find her watching true-crime shows & documentaries, Premier League (Chelsea) Football or catching up on F1 races (Lewis Hamilton).