The people who you’ll be working with.

Fearless leader, founder, director. Caleb wears many hats, usually backwards and sometimes beanies. After chasing the dream of being a rockstar, Caleb quickly realised he was better at promoting gigs and marketing the band then he was a bass player.

After studying marketing, his career started in digital agencies. Being thrown in the deep end Caleb picked up the skills he needed and an understanding of how agencies work. Though he was always frustrated at the over emphasis on the agencies own success vs their clients. What Caleb did love was being an account manager and getting to work with clients, aligning strategy with their goals. And taking them out for pub lunches.

In July 2020, Caleb decided that he was going to build the agency he believed all agencies should be. Few years on, happy clients, pub lunches and a touch of rock n roll he’s pretty proud of WD.

Madeline the first full time employee at WD kickin’ off her digital marketing career in October 2021. She’s grown to be an integral part of the business getting under the hood of all of our clients campaigns. When it comes to social ads, Shopify sites, strategy or a thorough knowledge of Melbourne’s tuna melt scene, Maddie is your gal.

When she’s not discussing ROAS and email flows Maddie’s jet-setting around the world, setting personal bests in the gym or passionately supporting the Dee’s. We’d love to think that landing her job at WD was the highlight of 2021, but the Dee’s did win the premiership that year. However unlike them she’s gotten better since.

As WD’s SEO Manager, Charlene is the one making sure our clients get found in organic search, including in the fast changing AI-search landscape. Think of her as a GPS for Google, ChatGPT and whichever robot shows up next. Whatever it is, she’s already optimising for it.

Charlene started her career by reaching out to businesses to offer free SEO, with the goal of learning the ropes and gaining experience. From there, she landed an agency role and worked her way up. From small local businesses to international enterprises, she’s covered every stage of an SEO campaign: technical audits, site migrations, on-page optimisation, strategy and everything in between. If it’s got a URL, she’s got opinions.

She joined WD in October 2026 and has already ranked highly around the office. Outside of work, Charlene redirects her attention from broken links to moody keys and bass lines, writing, recording and performing in music projects around Melbourne. Rumour has it a WD band is imminent. Caleb is yet to commit to a brand pracco, but we’d say the line-up is looking strong.

As WD’s Digital Marketing Assistant, Ema is the creative eye behind our clients’ designs and ads. She’s a total Adobe wizard who has always loved anything creative.

Ema joined the team in the final stretch of uni studying Graphic and UX design, which makes WD her first role in digital marketing. She graduates in December, so she’s currently juggling final assignments and stepping into the industry.

Originally from Tokyo, Ema moved to Melbourne in 2024. She has already lived in seven countries and is always planning her next trip. When she’s not on the move, you’ll find her on a matcha or cafe run, fuelling her serious sweet tooth.

If you were to describe Bucket in one word, it would be “Dog”. But his title at WD is Director of Greetings. If someone walks through the office door, it’s his duty to greet them, and he takes that responsibility very enthusiastically. His business acumen is second to none he’ll hold steady eye contact through a handshake, as long as treats are part of the deal.

Bucket also moonlights as our Lead Consultant, a title he’s taken literally. To this day he’s chewed through more leads than he’s generated. He communicates exclusively in energy, which makes him the most honest member of the team. Some clients find this distracting on calls.

A culinary enthusiast, Bucket always wants to know what the team has brought in for lunch. He doesn’t know much about SEO or Google Ads. You can’t book a meeting with him, but he does accept pats, in person or virtual.