Marketing Automation
Like a symphony working together.
Marketing Automation
“If This Then That” a simple statement and even the name of an useful automation app.
It is the foundation of any kind of automation. When a user completes a defined action we can tailor our message to them. From e-commerce to B2B marketing automation is both powerful and liberating.
User adds item to cart, and doesn’t purchase. Send a followup email, simple and effective. But what if they still don’t purchase do we give up?
To discover how marketing automation can work for your business get in touch for a free strategy session.
Hands off business success
Success one decision at a time
The digital world has gone through a revolution like the industry did in 17-1800’s. Just as factory owners no longer needed resources for individual tasks then, business owners today don’t need to spend time with time consuming tasks. Automating everything from bidding on keywords to answering FAQ’s allows you to work on the business, not in it.
Action
Define what a desirable action for your potential customer is. Then base logic on that for example “If customer views pricing page”. This is the first step or trigger.
Decision
As a user is browsing the site we are constantly checking have they fired any triggers and if so what do we need to do next?
Outcome
Once we have proven the user has completed our desired set of steps what is the output we want. If they have viewed the pricing page we should get the sales team to get in touch.
In Practice
If you want to find out more about how the DCA method can work in a real business take a look at our case study on The Talent Manager and how we are tracking to increase their revenue by 25% in 2020.
Ready to start your journey?
Lets have a chat? Tell us where you want to go and we’ll plan how we can get there together.