“If This Then That” is a simple statement that forms the basis of every marketing automation process. It’s all about making connections. If your customer does this, then that should happen.
Heaps of small to medium business owners think marketing automation is only a playing field for the big guns, but that’s not true. Anyone can do it. Whether you’re in eCommerce, B2B, the service industry or whatever else, automating your strategy is both powerful and liberating.
So how can it help you? Right now, what are you doing to personally respond to users who add an item to their shopping cart but then abandon it? Maybe you send a follow-up email. But what if they still don’t make a purchase? Do you give up and move onto the next person?
Marketing automation takes care of that process for you. You set the rules, the robots get to work. Because let’s face it: you can’t do everything yourself.
It’s a simple premise but one that drives all decisions in automation. If a customer does “this” a certain action in an email or on your website. Then do “that” meaning send an email or site notification.
It’s simple, but it’s powerful.
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We first define the desired action from a user. This is the “trigger” that leads to a specified automated response. For example, if a user views your pricing page, that’s step 1.
The software keeps a close eye on your users, to check if they have fired any triggers. If they have, what should happen next?
Now we see automation work its magic. You’ll be notified when a user has completed the predetermined steps, so you can deliver the relevant, personalised response.
The digital world has gone through its own revolution. Just like in the 17-1800s when machines stepped in for manual labour, today’s business owners don’t need to spend their valuable time completing every task by hand.
We can seamlessly slot automation into your digital strategy – from keyword bidding to answering FAQs to nurturing prospects – so you get to work on the business, not in it.
