Is it just us, or is SEO one of those things that everyone seems to talk about, but few people know how to put into practice? It’s not surprising, really. The organic search landscape is a complex beast. Once you think you know how to tame it, it grows new legs and you need to learn how it works all over again.
The fact is: SEO is a non-negotiable for businesses that want to generate results without paying for every user that winds up on their website.
But where do you start? Google cites over 200 ranking signals and algorithms that get updated regularly, and what works for one business might not work for yours. All of these factors make getting to the top – and staying there – a massive challenge. Maybe you should just give up and go to the pub instead.
Not really. At Wynne Digital, we’ve done this hundreds of times, and we reckon we could make a major positive impact on your business’ search strategy.
Is your site technically up to scratch and can Google crawl it? On-site optimisation is all about identifying inefficiencies to ensure the least friction between your site and Google’s bots.
You might think you’re the best in your industry, but true “authority” only comes when other people agree that you’re the best. Off-site SEO and link building give Google confidence in your business.
When you speak to your audience, are you answering their questions and engaging with them? Informative, memorable content that aligns with SEO best practice is the only way to go.
Google evaluates more than 200 signals to give each website a “score”. This score determines your ranking position in search engine results pages, and marketers need to invest time into researching and testing ways to make the biggest impact.
But remember that search optimisation goes beyond pandering to Google. In fact, putting your users first should be your priority. We focus on streamlining the user experience and delivering relevant, valuable content to boost your conversion rate.
Tell us where you want to go and we’ll work out the best way to get you there.
Start with a free audit and let’s clear things up.
